At the genesis of this project I had already created a dog-walking brand as a personal project, so I had a solid foundation for the client. The ideation process was so exciting, to be creative and a thoughtful for a real client was a great experience. 
Moving through the process I was able to experience real feedback and develop iterations. This stage allowed me to understand the clients brand further and apply appropriate treatments to start forming the identity foundation.
"Carter helped us every step of the way" - Vikki, Happy Pooch Pet Services
The final Happy Pooch brand identity was positively received by the client, they were able to apply the assets across their social media platform. The team even went on to display the brand on their official van!
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